Dan Roarty

IPSOS Study Finds Workers Plan to Drive Back to Work

Commuter Safety Concerns Spurs Drive to Work Preference

Arrive and The National Parking Association (NPA) commissioned an IPSOS national survey on commuting and driving preferences resulting from the COVID-19 pandemic. The survey found that more than 82% of respondents indicated that they will drive a personal automobile when they return to work, a number that is up 4% nationally from pre-COVID-19 numbers.

The U.S. Census Bureau indicates that 118 million people drove to work in 2018.  The increase of 4% from the survey means that an additional 4.7 million drive-to-work commuters will hit the roads in single occupancy vehicles.

When asked why driving is the preferred transportation mode, 33% of respondents indicated safety as a concern fueling their choice to drive, and another 33% indicated that the flexibility of driving was a top reason.

The top three ranked methods of paying for parking are through a monthly parking plan, a payment app or with a traditional parking ticket—with 30% of respondents paying for parking in advance.  45% of commuters indicate that they prefer a contactless payment method to avoid interactions with other people.

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“Arrive has developed a range of low-cost and easy-to-install solutions that allow parking operators to enhance their existing infrastructure. These simple solutions make it possible to enable frictionless solutions faster and can help create a better, safer experience for drivers returning to the office,” said Dan Roarty, President and COO of Arrive.  

50% of respondents indicated that they would be happy, excited or relieved to return to their office.  Only 7% of survey respondents said that they plan to use public transportation in the near future.  And, 5% of respondents already tele-work and didn’t commute to an office pre-Covid.

According to NPA President Christine Banning, IOM, CAE, “Driving and parking will be the U.S. and Canada’s first, best way back to work with social distancing.  82% of commuters plan to drive to work post COVID. “

During this sustained global pandemic, driving and parking provides the physical distance, security and reliability that the public now expects and demands.  And throughout the public health crisis of COVID-19, the parking industry has responded with enhanced cleaning practices in accordance with CDC guidelines, and is committed to clean and sanitized parking operations for our employees and customers.

About National Parking Association

Parking is a multi-billion-dollar industry vital to the life and livelihood of communities across North America. The National Parking Association (NPA) is North America’s leading parking trade organization. Our mission is to serve as the market leader in parking industry research, education, and advocacy that advance the industry, and its leaders and parking professionals. We provide training, certification, and access to leading edge parking technology across the private and public sectors. Founded in 1951, NPA represents over 140,000 parking professionals in more than 2,500 commercial operations and public organizations. Learn more at weareparking.org

Jeff Judge

On-Site Operations Just Got a Lot Simpler

The ParkWhiz Mobile Attendant helps parking operators validate license plates and check in vehicles for event parking. On-site personnel can quickly and easily review bookings and validate parking passes from mobile devices. We’re excited to introduce a new version of the app that is not only easier to use, but also introduces a new set of enforcement tools. Here’s a look:

Using the ParkWhiz Mobile Attendant app, lot attendants and enforcement personnel can:

  • View current and future bookings for all of your parking locations listed on the Arrive network (ParkWhiz, BestParking, and hundreds of other partners)
  • Scan parking passes using a QR code, or search for a booking by vehicle license plate or parking pass number
  • Quickly validate bookings using vehicle license plate number
  • View reservations in offline mode - helpful for garages with poor connectivity
  • Contact seller support directly from the app for help

You can download the iOS or Android version of the app today.

We hope this is helpful, and if you’re using the app and have feedback we’d love to hear from you.

Jeff Judge

Getting Smarter with Alexa Conversations

As you may have noticed in today's Alexa Conversations session at Alexa Live, we are one of the partners working to beta test this exciting new platform. Alexa Conversations is a new AI-driven approach to dialog management that enables you to create skills that people interact with in a natural, unconstrained way - using the phrases they prefer, in the order they prefer. Here's a look in case you missed it:

We've been developing our Alexa skill since 2017 and have to say this is the most exciting development we've seen to date. We no longer have to worry about coding for or even identifying all of the different ways people might interact with our skill. Instead, we can provide a set of example dialogs and servicing mappings and allow Alexa Conversations to do all the work -- a huge weight of of our development team's shoulders.

Matt Perille

Tap, Pay, Park

Arrive introduces new drive-up payment option and plans to offer the next generation of digital parking payments

At Arrive, we’ve been working for over a decade to make parking with your phone easy and fast, whether planning ahead with a reservation or driving up and paying on site. The safety and convenience of a quick, touchless payment has never been more important.  

We’re proud to announce our newest feature - Tap to Pay Parking - now available to parking facilities and operators across North America. This simple-to-use feature allows anyone with a mobile phone that supports Apple Pay or Google Pay to simply tap a sign, authorize payment and park seamlessly without touching any tickets, buttons or payment machines.  We recently launched Tap to Pay Parking with the City of Las Vegas and will be expanding to other cities in the coming months.

And - we are delighted to share that we are planning to leverage Apple's new App Clips feature coming later this year in iOS 14. This technology will make Tap to Pay Parking even better, as customers will get the benefit of a beautiful, native iPhone experience without needing our ParkWhiz or Best Parking app (though you'll have the option to download after trying us out).

Here’s a look at Apple demonstrating this new functionality at WWDC:

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This capability is a significant step on our journey to enable simple, mobile payments in all parking situations. We are identifying partners throughout the country to add payment signage to their garages, lots, and on-street meters that will support Tap to Pay Parking as it rolls out throughout the year.

We will continue to iterate with Apple, and we’re excited to find more uses for App Clips together. If you think Arrive can help your parking experience, we’d love to hear from you.

Todd Tucker

What’s New in Parking: Dynamic Pricing

Dynamic pricing isn’t just something that occurs in a rideshare vehicle - it’s happening already in parking garages across the U.S. In partnership with Smarking, the industry’s leading business intelligence and yield management technology solution provider, Arrive launched dynamic pricing for lots and garages across the U.S. last year through our ParkWhiz and BestParking apps. With several months under our belt, we can confidently say that dynamic pricing can help increase demand and revenue for operators.  

After deploying Smarking’s Automatic Yield Management (AYM) for over a year in 10+ markets, we achieved the following results:

  • 163% average revenue uplift across the US when booked through ParkWhiz and BestParking. For locations with high volume, this ranged as high as 400%. Since the machine-learning algorithm learns from transaction data, more transactions equals faster return. 
  • The increase of annual net income has been up to hundreds of thousands of dollars, raising the asset value by millions.
  • Total number of transactions on ParkWhiz and BestParking increased by 137% on average, i.e. 137% more cars parked in the same assets, a huge increase of asset utilization.
  • 50% increase of occupancy during low demand times - evenings and weekends for commercial sites.

It created new demand: 

  • 257% increase of multi-day (1+ days) transactions for urban locations with ParkWhiz or BestParking and AYM. Previously, it was very rare for non-hotel sites to capture these types of transactions.
  • 210.5% increase of 4-6 hour transactions across board for urban locations with ParkWhiz and BestParking. Before, most of the transactions were between 1-2 hours or a full day. Now, more new demand has been created and captured.

Early Case Study: Leading operator, VPNE, achieves a 101% revenue uplift through AYM 

VPNE piloted Smarking's Automated Yield Management (AYM) platform through ParkWhiz and BestParking at two garages in the Fall-Winter 2018. Early success at these locations (figure 1) prompted the expansion to an additional 11 garages in Spring 2019.

By July 2019, AYM has led to a 101% increase in online revenue on ParkWhiz and BestParking. At a 5% cap rate, AYM’s revenue contribution represents $9.7 million in parking asset value uplift for VPNE’s clients.

Figure 1: Early AYM results at pilot garages - weekly ParkWhiz and BestParking revenue 

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Left: Garage A in Boston, weekly ParkWhiz and BestParking revenue grew from $1,206 before AYM to $2,134 after AYM. YoY revenue growth went from 131% to 208%. Right: Garage B (right) in Boston saw weekly ParkWhiz and BestParking revenue grow from $965 before AYM to $2,710 after AYM YoY revenue growth went from 133% to 674%

Results compared to other channels

Success is more significant when compared with the long-term revenue trends of other online channels with conventional rate setting. Over the same period, a non-AYM online channel revenue growth averaged 48% across these garages, and transient drive-up’s revenue growth averaged 0.25%. 

This indicates that before and after AYM, there is no cannibalization across online channels or between online and drive-up channels. By offering parkers more options and more competitive rates during off-peak hours, and charging premium rates during peak hours, Arrive and AYM has helped VPNE capture incremental yield and deliver a steadier stream of parkers to the garage.

Figure 2: Monthly ParkWhiz and BestParking revenue at garages with AYM

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Where dynamic pricing is most successful 

Dynamic pricing and AYM is most successful in “headline” garages – garages that have excess parking inventory during off peak hours, are located in urban areas with a diverse mix of parking demand, and have higher-quality historical parking transaction data that feed AYM’s machine-learning algorithm.

For example, at one garage in Cambridge, where AYM is enabled, ParkWhiz and BestParking revenue has more than tripled since the activation and the occupancy pattern of online parkers has become steadier, indicating that AYM was able to capture demand during off-peak hours when the garage had excess capacity. 

Figure 3: Garage ‘C’ in Cambridge, AYM enabled online weekly revenue and peak occupancy via ParkWhiz and BestParking

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Left: Weekly ParkWhiz and BestParking revenue increased from $241 before AYM to $1,318 after AYM. Right: Daily peak occupancy’s fluctuation decreased after AYM started, showing that AYM has added volume at times when the garage has excess capacity.

Similarly, AYM is able to capitalize on historically slow weeks and capture incremental revenues. At Garage D, AYM performed best during the week of July 4th when transient drive-up and contract parking demand was much lower than usual (Fig. 4). By identifying this trend, AYM automatically adjusted its products and pricing to capture complementary demand, resulting in better utilization of the garage’s empty spaces while generating more revenue. 

Figure 4: ‘D’ Garage, AYM enabled ParkWhiz and BestParking revenue versus drive-up weekly revenue 

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AYM enabled ParkWhiz and BestParking revenue peaked at $3,484 in the week of July 4th when the drive-up demand was at its lowest, indicating that AYM successfully captured complementary parking demand.

Yield management and data-driven operations 

In addition to dynamic pricing, VPNE also leveraged business intelligence to share key parking performance metrics and market trends with commercial landlords and key stakeholders. For example, to understand how ride hailing services such as Uber and Lyft have affected parking demand and revenue, VPNE’s Yield Management Analyst visualized long-term parking occupancy and revenue trends across multiple garages. 

This effectively elevated the relationship between VPNE and their clients, as projects of this kind can only be carried out at reasonable cost with a market leading business intelligence platform that’s designed, built, and supported for parking professionals. 

If you’re interested in learning more about implementing dynamic pricing, contact me at ttucker@arrive.com.

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